Give me the
brand.
I'll give you
the culture.

Creative and social lead for one of California's largest cannabis brands. I owned strategy and content production for all social channels, four major product launches including the Sprout, and a full company rebrand. I also designed the retail packaging for the "Sauce" cartridge line, physical product sold at dispensaries across California, not just a social asset. All of it in a heavily regulated industry with no paid ads to lean on. The strategy turned the account's multi-year follower decline into growth and produced the highest performing posts in brand history.

Beyond the camera I built a seven pillar content system across a three account ecosystem, the Wildlife Experts creator ambassador program designed to route around cannabis algorithm restrictions, and quarterly analytics reporting benchmarked against industry engagement standards. The top ambassador reel hit 3.3M views.

Everything below was shot, edited, and designed by me. Product, lifestyle, farm documentation, and campaign design. Raw Garden remains a creative services client today.

Ad production for golf personality Chaz Bowker. I concept, shoot, and edit vertical spots for national brands including DraftKings (story ads plus a World Cup reel), Dove, and On nicotine pouches. Every spot ships as an FTC-compliant paid partnership with disclosure tags and mandated warning cards, running live on his verified 175K follower account and the Chazzy Golf YouTube series. Personality first creative built to perform in feed.

The one where I built the brand from scratch. Logo, brand colors, and the full visual identity for a Victorville training studio. Then the photography, the monthly "Fresh Programming" campaign graphics, and a social template system the studio's own team runs long after each shoot. Ground up brand design through day to day content, all in one house style.

The content carries the small account well past its size. The competition stage post pulled 268 likes and the studio welcome film 205, on an account of about 1,340 followers.

Every shoot answers to one brand rule: made on a sunny day in California. Blue skies, natural light, and locations that sell the laid-back lifestyle the clothes are actually made in. Utilizing trending California locations like the Los Angeles Grass Spiral featured in the Purple Trip Hoodie launch post which drew 326 likes and 60 shares on a 340-follower account. Engagement rivaling the brand’s entire audience.

Beyond lifestyle, I shoot the brand’s entire e-commerce catalog. Studio product photography, cutouts, and retouching for every item on the store.

Ongoing content for a Santa Barbara skate brand across two fronts. Product: campaign and lifestyle photography for tee drops like the Actycopter release, shot live on site. Events: full coverage of the "Ghosted" video premiere, a Cold Call × Lighthouse Skateshop party. That included a custom xerox textured event poster and the skate edit that pulled 15K views and 671 likes on the brand's 3.3K follower account.

One client, two rooms. Cortex is the storefront and art gallery out front. Mindgarden is the studio in back where everything gets designed and screen printed. I shoot both.

Soft open launch content, merch production in the studio, and Backyard Boogie, a community lowrider and funk vinyl show where Mindgarden ran live screen printing.

Restaurant and event photography for a food and wine pop-up. Plates, pours, and the people in between. Fast turn coverage built for next morning social.